Perreault, William D. <br/><br/>
Applications in Basic marketing : clippings from the popular business press / 
William D. Perreault and E. Jerome McCarthy. 
 - 2005-2006 ed. 
 -  McGraw-Hill/Irwin  2005. 
<br/><br/>13034 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / Per.