Marketing / 
Roger A. Kerin..... [ et al. ]. 
 - 8th ed. 
 -  McGraw-Hill/Irwin  2006. 
<br/><br/>13151 
<br/><br/> Includes CD-ROM. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / Mar.