Lovelock, Christopher. <br/><br/>
Services marketing : an Asia-Pacific and Australian perspective / 
Christopher Lovelock, Paul Patterson, Rhett Walker. 
 - 3rd ed. 
 -  Pearson/Prentice Hall  2004. 
<br/><br/>13236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Australia - Marketing.<br/>Service industries - New Zealand - Marketing.<br/>Customer services - Australia - Marketing.<br/>Customer services - New Zealand - Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / Lov.