TY  - GEN
AU  - Lovelock, Christopher.
AU  - Patterson, Paul; Walker, Rhett
TI  - Services marketing : an Asia-Pacific and Australian perspective
AV  - HD9980.5 Lov.
PY  - 2004///
PB  - Pearson/Prentice Hall
KW  - Service industries - Australia - Marketing
KW  - Service industries - New Zealand - Marketing
KW  - Customer services - Australia - Marketing
KW  - Customer services - New Zealand - Marketing
N1  - 13236
ER  -