Wirtz, Jochen. <br/><br/>
Services marketing in Asia : a case book / 
Jochen Wirtz, Christopher Lovelock. 
 -  Pearson/Prentice Hall  2005. 
<br/><br/>13237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Asia - Marketing - Case studies.<br/>Service industries - Asia - Management - Case studies.<br/>Customer services - Asia - Marketing - Case Studies.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / Wir.