TY  - GEN
AU  - Wirtz, Jochen.
AU  - Lovelock, Christopher
TI  - Services marketing in Asia : a case book
AV  - HD9980.5 Wir.
PY  - 2005///
PB  - Pearson/Prentice Hall
KW  - Service industries - Asia - Marketing - Case studies
KW  - Service industries - Asia - Management - Case studies
KW  - Customer services - Asia - Marketing - Case Studies
N1  - 13237
ER  -