Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker, V. Kumar, George S. Day. 
 - 8th ed. 
 -  J. Wiley  2004. 
<br/><br/>13317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Aak.