Bearden, William O. <br/><br/>
Marketing : principles and perspectives / 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge 
 - 5th ed. 
 -  McGraw-Hill/Irwin  2007 
<br/><br/>13410 
<br/><br/> Includes CD-ROM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing - United States
<br/><br/><label>LC Class. No.: </label>HF5415.1  / Bea