TY  - GEN
AU  - Bearden, William O.
AU  - Ingram, Thomas N.
AU  - LaForge, Raymond W.
TI  - Marketing : principles and perspectives
AV  - HF5415.1 Bea
PY  - 2007///
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Marketing - United States
N1  - 13410
N2  - Includes CD-ROM
ER  -