Anderson, Carol H. <br/><br/>
Strategic marketing management / 
Carol H. Anderson, Julian W. Vincze. 
 - 2nd ed. 
 -  Houghton Mifflin  2004. 
<br/><br/>13655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / And.