Connected marketing : the viral, buzz and word of mouth revolution / 
edited by Justin Kirby and Paul Marsden. 
 -  Elsevier Butterworth - Heinemann  2006. 
<br/><br/>13689 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / Con.