TY  - GEN
AU  - Marsden, Paul
AU  - Kirby, Justin
TI  - Connected marketing : the viral, buzz and word of mouth revolution
AV  - HF5415.123 Con.
PY  - 2006///
PB  - Elsevier Butterworth - Heinemann
KW  - Marketing
KW  - Communication in marketing
N1  - 13689
ER  -