Davis, John <br/><br/>
Magic numbers for consumer marketing : key measures to evaluate marketing success / 
John Davis. 
 -  J. Wiley  2005. 
<br/><br/>13745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / Dav