Dowling, Grahame R. <br/><br/>
(The) art and science of marketing : marketing for marketing managers / 
Grahame R. Dowling. 
 -  Oxford University Press  2004. 
<br/><br/>13830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / Dow