Elliott, Richard <br/><br/>
Strategic brand management / 
Richard Elliott, Larry Percy. 
 -  Oxford University Press  2007. 
<br/><br/>13900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.15  / Ell