Ennew, Christine T. <br/><br/>
Financial services marketing : an international guide to principles and practice / 
Christine T. Ennew and Nigel Waite. 
 -  Elsevier/Butterworth-Heinemann  2007. 
<br/><br/>13901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry - Marketing
<br/><br/><label>LC Class. No.: </label>HG174  / Enn