Ford, Kevin <br/><br/>
Brands laid bare : using market research for evidence-based brand management / 
Kevin Ford. 
 -  J. Wiley  2005. 
<br/><br/>13916 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products - Marketing<br/>Brand name products - Management<br/>Customer relations - Management
<br/><br/><label>LC Class. No.: </label>HD69  / B7For