TY  - GEN
AU  - Ford, Kevin
TI  - Brands laid bare : using market research for evidence-based brand management
AV  - HD69 B7For
PY  - 2005///
PB  - J. Wiley
KW  - Brand name products
KW  - Brand name products - Marketing
KW  - Brand name products - Management
KW  - Customer relations - Management
N1  - 13916
ER  -