Global marketing management : a casebook / 
John A. Quelch, Christopher A. Bartlett. 
 - 5th ed. 
 -  Thomson/South-Western  2006. 
<br/><br/>13980 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing - Management - Case studies
<br/><br/><label>LC Class. No.: </label>HF1416  / Glo