(The) handbook of marketing research : uses, misuses, and future advances / 
edited by Rajiv Grover, Marco Vriens. 
 -  Sage Publications  2006. 
<br/><br/>14036 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / Han