TY - GEN AU - Hodge, Richard TI - (The) mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customers' success AV - HF5438.25 Hod PY - 2006/// PB - McGraw-Hill KW - Marketing KW - Selling KW - Sales executives KW - Success in business N1 - 14095 ER -