TY  - GEN
AU  - Johnston, Mark W.
AU  - Marshall, Greg W.
TI  - Relationship selling
AV  - HF5438.25 Joh
PY  - 2008///
PB  - McGraw-Hill/Irwin
KW  - Selling
KW  - Relationship marketing
KW  - Customer relations
N1  - 14164
ER  -