TY  - GEN
AU  - Calkins, Tim
AU  - Kellogg School of Management
AU  - Tybout, Alice M.
TI  - Kellogg on branding : the marketing faculty of the Kellogg School of Management
AV  - HD69 B7Kel
PY  - 2005///
PB  - J. Wiley
KW  - Brand name products
KW  - Brand name products - Marketing
KW  - Brand name products - Management
KW  - Customer relations - Management
N1  - 14197
ER  -