Kelly, Francis J. <br/><br/>
(The) breakaway brand : how great brands stand out / 
Francis J. Kelly, Barry Silverstein. 
 -  McGraw-Hill  2005. 
<br/><br/>14198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Marketing
<br/><br/><label>LC Class. No.: </label>HD69  / B7Kel