TY  - GEN
AU  - Kumar, Nirmalya
AU  - Steenkamp, Jan-Benedict E. M.
TI  - Private label strategy : how to meet the store brand challenge
AV  - HD69 B7Kum
PY  - 2007///
PB  - Harvard Business School Press
KW  - Brand name products - Marketing
N1  - 14238
ER  -