McDaniel, Carl <br/><br/>
Marketing essentials / 
Carl McDaniel, Charles W. Lamb, Joseph F. Hair. 
 - 5th ed. 
 -  Thomson/South-Western  2007. 
<br/><br/>14313 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / Mac