TY  - GEN
AU  - Martin, Graeme
AU  - Hetrick, Susan
TI  - Corporate reputations, branding and people management : a strategic approach to HR
AV  - HD59.2 Mar
PY  - 2006///
PB  - Elsevier/Butterworth-Heinemann
KW  - Personnel management
KW  - Corporate image
KW  - Brand name products - Management
KW  - Strategic planning
N1  - 14366
ER  -