Mullins, John W. <br/><br/>
Marketing management : a strategic decision-making approach / 
John W. Mullins, Orville C. Walker, Harper W. Boyd 
 - 6th ed. 
 -  McGraw-Hill / Irwin  2008 
<br/><br/>14424 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Mul