TY  - GEN
AU  - Mullins, John W.
AU  - Walker, Orville C.
AU  - Boyd, Harper W.
AU  - Title
TI  - Marketing management : a strategic decision-making approach
AV  - HF5415.13 Mul
PY  - 2008///
PB  - McGraw-Hill / Irwin
KW  - Marketing - Management
N1  - 14424
ER  -