TY  - GEN
AU  - Netemeyer, Richard G.
AU  - Bearden, William O.
AU  - Sharma, Subhash
AU  - Title
TI  - Scaling procedures : issues and applications
AV  - H61.27 Net
PY  - 2003///
PB  - Sage Publications
KW  - Scaling (Social Sciences)
N1  - 14434
ER  -