TY  - GEN
AU  - O'Shaughnessy, John
AU  - O'Shaughnessy, Nicholas Jackson
AU  - Title
TI  - (The) marketing power of emotion
AV  - HF5415.32 Osh
PY  - 2003///
PB  - Oxford University Press
KW  - Consumer behavior
KW  - Consumers - Psychology
KW  - Marketing - Psychological aspects
KW  - Advertising - Psychological aspects
KW  - Decision making - Psychological aspects
KW  - Emotions - Economic aspects
N1  - 14468
ER  -