Peter, J. Paul <br/><br/>
Marketing management : knowledge and skills / 
J. Paul Peter, James H. Donnelly 
 - 8th ed. 
 -  McGraw-Hill  2007 
<br/><br/>14519 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Pet