Pires, Guilherme D. <br/><br/>
Ethnic marketing : accepting the challenge of cultural diversity / 
Guilherme D. Pires and P. John Stanton 
 -  Thomson  2005 
<br/><br/>14528 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Social aspects<br/>Consumers behavior - Cross-cultural studies<br/>Marketing - Management
<br/><br/><label>LC Class. No.: </label>HF5414  / Pir