TY  - GEN
AU  - Pires, Guilherme D.
AU  - Stanton, P. John
AU  - Title
TI  - Ethnic marketing : accepting the challenge of cultural diversity
AV  - HF5414 Pir
PY  - 2005///
PB  - Thomson
KW  - Marketing - Social aspects
KW  - Consumers behavior - Cross-cultural studies
KW  - Marketing - Management
N1  - 14528
ER  -