TY  - GEN
AU  - Quelch, John A.
AU  - Laidler-Kylander, Nathalie
AU  - Title
TI  - (The) new global brands : managing non-government organizations in the 21st century
AV  - JZ4841 Que
PY  - 2006///
PB  - Thomson / South-Western
KW  - Non-governmental organizations - Management
KW  - Non-governmental organizations - Case studies
KW  - Business names
N1  - 14542
ER  -