TY  - GEN
AU  - Rangan, V. Kasturi
AU  - Title
TI  - Transforming your go-to-market strategy : the three disciplines of channel management
AV  - HF5415.129 Ran
PY  - 2006///
PB  - Harvard Business School Press
KW  - Marketing channels - Management
KW  - Business logistics
KW  - Physical distribution of goods
N1  - 14550
ER  -