TY  - GEN
AU  - Woodside, Arch G.
TI  - Market-driven thinking : achieving contextual intelligence
AV  - HF5415.135 Woo
PY  - 2005///
PB  - Elsevier Butterworth-Heinemann
KW  - Marketing - Decision making
KW  - Marketing - Psychological aspects
KW  - Consumer behavior - Psychological aspects
N1  - 14730
ER  -