TY  - GEN
AU  - Prahalad, C. K.
TI  - (The) fortune at the bottom of the pyramid
AV  - HD2932 Pra
PY  - 2005///
PB  - Wharton School Publishing/Pearson Education
KW  - International business enterprises - Social aspects - Developing countries
KW  - Non-governmental organizations - Developing countries
KW  - Economic assistance - Developing countries
KW  - Globalization - Economic aspects - Developing countries
N1  - 14766
N2  - Includes CD-ROM
ER  -