TY  - GEN
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated advertising, promotion, and marketing communications
AV  - HF5823 Clo
PY  - 2007///
PB  - Pearson/Prentice Hall
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - 14791
ER  -