Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp 
 - 7th ed. 
 -  Thomson / South-Western  2007 
<br/><br/>14821 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF5823  / Shi