TY  - GEN
AU  - Simon, Hermann
AU  - Bilstein, Frank F.
AU  - Luby, Frank
AU  - Title
TI  - Manage for profit, not for market share : a guide to greater profits in highly contested markets
AV  - HB601 Sim
PY  - 2006///
PB  - Harvard Business School Press
KW  - Profit
KW  - Profit - Case studies
KW  - Industrial management - Case studies
N1  - 14826
ER  -