Smith, Brian D. <br/><br/>
Making marketing happen : how great companies make strategic marketing planning work for them / 
Brian D. Smith 
 -  Elsevier / Butterworth-Heinemann  2005 
<br/><br/>14876 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Planning<br/>Marketing - Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / Smi