TY  - GEN
AU  - Smith, Brian D.
AU  - Title
TI  - Making marketing happen : how great companies make strategic marketing planning work for them
AV  - HF5415.13 Smi
PY  - 2005///
PB  - Elsevier / Butterworth-Heinemann
KW  - Marketing - Planning
KW  - Marketing - Management
N1  - 14876
ER  -