Stiff, Dan <br/><br/>
Sell the brand first : how to sell your brand and create lasting customer loyalty / 
Dan Stiff 
 -  McGraw-Hill  2006 
<br/><br/>14914 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Marketing<br/>Customer relations<br/>Consumer satisfaction<br/>Customer loyalty<br/>Brand name products - Social aspects
<br/><br/><label>LC Class. No.: </label>HD69  / B7Sti