TY  - GEN
AU  - Stiff, Dan
TI  - Sell the brand first : how to sell your brand and create lasting customer loyalty
AV  - HD69 B7Sti
PY  - 2006///
PB  - McGraw-Hill
KW  - Brand name products - Marketing
KW  - Customer relations
KW  - Consumer satisfaction
KW  - Customer loyalty
KW  - Brand name products - Social aspects
N1  - 14914
ER  -