TY  - GEN
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
AU  - Title
TI  - Advertising and integrated brand promotion
AV  - HF5821 Ogu
PY  - 2006///
PB  - Thomson / South-Western
KW  - Advertising
KW  - Advertising media planning
N1  - 15009
ER  -