O'Guinn, Thomas C. <br/><br/>
Advertising and integrated brand promotion / 
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik 
 - 5th ed. 
 -  South-Western Cengage Learning  2009 
<br/><br/>16715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising media planning
<br/><br/><label>LC Class. No.: </label>HF5821  / Ogu