TY  - GEN
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
TI  - Advertising and integrated brand promotion
AV  - HF5821 Ogu
PY  - 2009///
PB  - South-Western Cengage Learning
KW  - Advertising
KW  - Advertising media planning
N1  - 16715
ER  -