TY  - GEN
AU  - Brands, Robert F.
AU  - Kleinman, Martin J.
TI  - Robert's rules of innovation : a 10-step program for corporate survival
AV  - HF5415.153 Bra
PY  - 2010///
PB  - J. Wiley
KW  - New products
KW  - Technological innovations - Management
KW  - Diffusion of innovations - Management
KW  - Organizational change
N1  - 18442
ER  -