TY  - GEN
AU  - Sanders, G. Lawrence
AU  - Huefner, Ron
TI  - Developing new products and services : learning differentiation, and innovation
AV  - HF5415.153 San
PY  - 2011///
PB  - Business Expert Press
KW  - New products
KW  - Product differentiation
KW  - Developing new product services
N1  - 21728
ER  -